ILAYATHALAPATHY BEATS ALL RECORDS IN SOUTH INDIA - A BLOG FOR ALL VIJAY FANS ACROSS THE GLOBE

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Friday, 24 October 2014

ILAYATHALAPATHY BEATS ALL RECORDS IN SOUTH INDIA



     Ilayathalapathy Vijay - A.R.Murugadoss' second outing together, Kaththi has emerged with a tremendous opening day figure, after its worldwide release yesterday, the 22nd Oct for Deepavali. The film has outperformed not just in Tamil Nadu but also in neighboring Kerala and Karnataka.
 
Kaththi's Day 1 gross and net figures from Tamil Nadu, Kerala and Karnataka are as follows
 
TN - 12.5 crores gross as well as net, as the film has received entertainment tax exemption (a new record for Tamil films)
 
Kerala - close to 2 crores gross, around 1.75 crores net
 
Karnataka - 2.2 crores gross, 1.6 crores net (a new record for Tamil films)
 
Total first day gross from TN, Kerala and Karnataka is 12.5 + 2 + 2.2 = around 16.7 crores
 
Total first day net from TN, Kerala and Karnataka is 12.5 + 1.75 + 1.6 = around 15.85 crores
 
Some of the factors being cited for the gargantuan opening are
 
- The reunion of Vijay and Murugadoss, and the huge resulting pre-release hype due to a variety of factors
 
- The big release in all these markets in all the main screens
 
- The favorable Deepavali release time and the extra-ordinary advance booking in TN, which commenced just a day prior to the release on October 22nd
 
With the movie getting favorable word of mouth from the audience and a big thumbs-up from Vijay fans, the coming days are expected to be big as well. The film is also likely to easily brave the heavy rains in TN.
 
We will keep you posted on Kaththi's first weekend domestic box-office show and also its overseas performance, in the coming days. Stay tuned

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